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Internet Merchant Services for Online Retailers and Tips on Improving Sales this Mother's Day

May 9 2014 | By Pam Mukiama

Internet Merchant Services for Online Retailers and Tips on Improving Sales this Mother's Day

According to the National Retail Federation, 3.8 billion will be spent on special gifts and outings this year for Mother's Day. This is a great opportunity for merchants to boost sales and enjoy increased revenues. If you have been hesitant in setting up your Internet merchant account or looking for online merchant services, now is the perfect time to get your feet wet in online sales. The following tips will help you improve your online sales this Mother's Day and throughout the rest of the year.

Move your shop online

Traditional point-of-sale retail stores have begun moving online at a tremendous pace. When you consider the relatively cheap 'rent' and immediate access to an enormous worldwide market, the move makes perfect sense. Think of it as an affordable extension to your brick and mortar location. Broaden your consumer base to take advantage of higher sales and improve your profits.

Whether you are looking to expand your retail sales with an online solution or are going to run a full-scale Internet business, it's important to begin with an integrated online payment processing solution. From merchant account set-up, shopping cart application and payment gateway, it is important to partner with a payment processor who is familiar with the e-commerce landscape.

Explore new territories

Global online retail sales brought in over one trillion dollars last year and this number is growing rapidly year by year. Consumers are getting more confident in online shopping and the infrastructure allowing for this is now in place in different parts of the world. With Multi-Currency Processing you can take advantage of this global market by allowing your customers to select the currency they wish to transact in. This can significantly grow your customer base resulting in increased sales and revenue opportunities.

Include free shipping

Another way to stay ahead of the competition is to offer perks such as free shipping. Free isn't just about price, it's an emotional pull that reels in your customers. A recent study that questioned online shoppers about their holiday shopping habits showed that over 33 percent of customers were planning to spend more online because of free shipping.

Advertise your business online

If you are not yet running any sort of advertising online, you might be missing out on a huge chunk of potential customers. According to recent forecasts by Zenith Optimedia, Internet advertising will account for nearly $121 billion this year. This means your competitors are increasing their visibility and it would be unwise not to follow suit. The major benefit to online advertising is that you control your spending much better than with traditional ads. For example, with pay-per-click ads, you only pay when a potential customer actually engages with your ad by clicking on it. Ads can also be targeted to mobile devices; this means you're in control of how much you spend and where.

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