News & Events

Get Your Business Online

February 23 2017 | By Helen Baginska

As we move towards a cashless world, your clients expect to be able to pay online and have the products delivered to their doorstep. Today it’s easier than ever to get your own website going with numerous “drag and drop” page templates available for a small fee or even for free. You don’t need to be a programmer to build a basic website. Let’s go over a few basic steps to get you started.

Pick a Good Domain Name

Choosing the right domain name is very important. It’s best if your domain name matches your business name or your brand so it’s easy for your patrons and potential clients to find your website. Once you pick a website name and have the website up and running, you have to invest a lot of resources into promoting it and bringing in traffic, so ask a few people in your circle for their opinion on the name before setting it in stone. Don’t forget to check the name’s availability to see if the domain name of your choosing is free to use. If the name is not available, don’t get discouraged. Often the owner of the domain name is willing to sell it and it’s easy to figure out who owns the name by simply looking it up in “whois” section on the domain registration portals.

Pick a Web Host

Web hosting services provide storage space and access for websites. Don’t get enticed by free web hosts as they put advertising on your website to cover their costs. As a business, you should be looking for a web host that is reputable and reliable. Think of how much space your website would take and how much traffic you are expecting through your website (web hosts can help you with an estimation). Read the reviews of other users to see how often they experience downtime or technical problems and how quickly those issues are resolved.    

Design Your Website

Today designing your website is easier than ever because there are many visual “drag and drop” templates to choose from. There’s a variety of website builder software resources out there.  They are very simple so virtually anyone can use them. Have a look at GoDaddy, WordPress, Wix or Weebly. Watch a few YouTube tutorials to see how easy it is to create your own website. Make sure the design is user and SEO friendly. There are plenty of useful tips provided by the website builder software on this matter. Have a look at this detailed example

Get a Shopping Cart

Shopping cart is a piece of software that acts like an online catalog. There are many different options available to you on the market. As payment processing experts we can help you pick the right shopping cart that meets your business needs.

Get a Payment Processor

That’s where Pivotal comes into play. You need our services to be able to process credit card transactions online. Once you have the website going, we will be happy to help you set up an online payments solution that is right for you and your business. Contact us to find out more.

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